Fashion is a way to express yourself and your personality. It encompasses clothing, footwear, accessories, hairstyle, and body posture. The word “fashion” implies that a person is currently wearing an “in” look. The influence of the media and social media has had a great impact on the evolution of fashion.
Influence of media
The media has always had a profound impact on fashion. Before the rise of the internet, magazines were the primary means of communication, shopping, and promoting vogue. Today, social media has greatly increased its impact on the fashion industry, both positively and negatively. The media’s influence on fashion is evident in the fast-paced fashion industry, as it is the most popular way to share news and views on fashion.
Influence of the media on fashion was also prevalent during the era of the flappers. The industrial revolution made fashion affordable for the lower classes and allowed them to “look their best.” The influence of media on fashion became more prevalent with the introduction of Hollywood. People could take risks and move up the social ladder.
Impact of social media on fashion
In a recent study, researchers at NPD and CivicScience analyzed the impact of social media on clothing sales. They found that one in three consumers aged 13 to 24 made an unplanned purchase while scrolling through social media. Of this group, more than half indicated that they would not refrain from purchasing fashion products on social media sites in the future. The remaining 6% were unsure whether they would purchase products on social media sites.
This new way of shopping is changing the way we perceive fashion. In the past, fashion was dictated by editors and designers, but social media has changed all of that. It has brought a whole new generation of consumers into the industry. People are more likely to share their aesthetic preferences with their networks than ever before. They also have the ability to gain social followings. This means that consumers are shaping fashion as never before.
Impact of fast fashion
While fast fashion is extremely popular, it is not without its environmental and social costs. Fast fashion often involves the use of chemicals in the production of garments, and the employees of these companies often work under dangerous conditions. The factories that produce this clothing often dump toxic wastewater into rivers and emit millions of tons of greenhouse gases. Fast fashion manufacturers also use up to 8,000 different synthetic chemicals to produce their products, many of which are known to cause cancer in humans. These chemicals are found in dyes, corrosive finishing agents, and synthetic textiles.
The industry is one of the most polluting industries in the world. Over 80 billion pieces of clothing are purchased each year, and the United States is the largest consumer. 85% of the clothing we buy ends up in landfills. Most of the clothing we buy is manufactured overseas, and most of it is made in China and Bangladesh. In 2014, the average person purchased 60% more clothing than they did in 2000.